Discover the Truth About Food

 
 

Your mission, should you choose to accept it, is to find out the truth about the foods you eat. How? On your next food shop read the food label of every item you buy. 

Before you embark on your fact-finding quest, remember to keep an eye out for...

Calories  show how much energy you get from a serving; just be careful as to what ‘a serving’ actually means

Calories show how much energy you get from a serving; just be careful as to what ‘a serving’ actually means

% Daily Value   is how much of the recommended daily intake a food portion contains based, on 2,000kcal consumption p/day

% Daily Value is how much of the recommended daily intake a food portion contains based, on 2,000kcal consumption p/day

Carbs  are often split into:      Dietary   fibre  - which helps with digestion and feeling full      Sugars  - which includes natural and unnatural sources

Carbs are often split into:

   Dietary fibre - which helps with digestion and feeling full

   Sugars - which includes natural and unnatural sources

Protein   generally isn’t split into any sub-components, and so is nice and easy to understand

Protein generally isn’t split into any sub-components, and so is nice and easy to understand

Fats  are often split into:      Unsaturated  (mono- & polyunsaturated) - which help maintain healthy cholesterol and have essential fatty acids      Saturated  (or trans- or hydrogenated fats) - which increase cholesterol and lack health benefits

Fats are often split into:

   Unsaturated (mono- & polyunsaturated) - which help maintain healthy cholesterol and have essential fatty acids

   Saturated (or trans- or hydrogenated fats) - which increase cholesterol and lack health benefits

Water   is probably the missing link if, when reading a food label, you’re thinking “this doesn’t add up”

Water is probably the missing link if, when reading a food label, you’re thinking “this doesn’t add up”


Actually looking at food labels is both fascinating and terrifying. Picking up a 35g protein bar to find it had over 15g sugar is just one of the shocking findings I've made! 

If you discover anything similarly shocking, and want to save others from making the same mistake, then get in touch. Oh, and if you've got a few minutes, see me checking out a few food labels myself!

If you could use some help figuring out which foods to swap in and out and how to be confident you're eating in line with your fitness goals then...


I am not a dietician (the only professionals in the field of nutrition who are ‘statutorily regulated’). That’s why I’ll always endeavour to find fact-based evidence before sharing anything with you. And that’s why I spent over 1 year developing and refining an algorithm to help me model your calorie and macronutrient intake to the nearest % point.

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